Sales and Marketing Manager Conference and Events

Executive Mandate Specification

Job Description

Job Title: Sales and Marketing Manager Conference and Events

Sector: Business Events, Conferences, Trade Shows, Corporate Meetings

Hours of work: Full Time including occasional weekends as required

Location: Brightfield Business Hub, Peterborough, Close to A1

Remuneration: Basic £30k + Commission and an on target earnings package of £60k

Progression: Fantastic opportunities for developing an established conference and meeting facility in an existing business

Job Purpose

To develop the BBH conference business and establish BBH as the preferred conference and events venue in Peterborough and the surrounding area. Generate conference and events business and compete with nearby venues.

Key Activities

• Marketing the BBH Conference venue through online advertising, through word of mouth, and through new and existing relationships.
• Provide outstanding customer service from initial enquiries through to events and aftercare.
• Build a portfolio of customers and win repeat business.
• Cold calling. Build, maintain and use CRM, Mailshots, Social media.
• Partnering with public and private sector customers to win business.
• Benchmarking competition, analysis, reporting progress.
• Added value sale.

Key Working Relationships

• BBH Centre Manager, BBH Reception & Staff.
• Web developer.
• Clients and customers.
• Catering and external suppliers.
• Existing BBH customers and business customers.

Preferred Experience / Interests

• Events and conferences.
• Sales and marketing.
• Digital marketing.
• B2B Sales.
• Customer care.
• Possible Hotel / Hospitality background

Person Specification

• Capable of building and maintaining strong and lasting relationships.
• Capable of competing and winning new business.
• Capable generating leads and closing deals.
• Negotiation.
• ‘Can do’ attitude / proactive and capable of working and helping out in a small team.
• Numerate / Literate / Computer literate and able to produce and use spreadsheets, databases and word processing.
• Good Communicator. Confident and enthusiastic.

Performance Measures

• Number of bookings.
• Delegate rates.
• Sales turnover according to targets.
• Margin delivery.
• Online reviews.
• Customer care.

Start - March / April / May 2023

Contact: Michelle Craig - General Manager

Job Type: Full-time

Salary: £30,000.00-£60,000.00 per year

Benefits:

• Company pension
• Free parking
• Gym membership
• On-site parking

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Commission pay

Ability to commute/relocate:

• Peterborough, PE2 6XU: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 1 year (preferred)

Work Location: In person

Statutory Executive Benefits & Governance

• Executive Health, Vision & Dental Coverage with Global Provider Options
• Corporate Pension Auto-Enrolment / 401(k) Retirement Plan with Fiduciary Matching
• Annual Discretionary Performance Incentive & Long-Term Equity Participation
• Executive Leave Allotment, Statutory Holidays & Dedicated Health Care Reserves
• US Department of Labor & E-Verify Work Authorization Sponsorship