Social Media Specialist (Paid Ads)

Executive Mandate Specification

We are looking for a skilled Social Media Paid Ads Specialist to join our team. The ideal candidate will be responsible for managing and executing paid advertising campaigns across various social media platforms to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Develop and execute paid advertising campaigns on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Monitor and optimize campaigns to improve performance and achieve KPIs, such as ROAS, CPC, CTR, and CPA
• Conduct audience research and segmentation to target the right audience with the right message
• Create and manage ad creatives, including copy, images, videos, and landing pages
• Collaborate with internal teams, such as content and design, to ensure alignment and consistency in messaging and branding
• Analyze campaign data and provide regular reports on performance and insights to stakeholders
• Stay up-to-date with the latest trends, features, and best practices in social media advertising

Qualifications:

• 2+ years of experience in social media advertising, with a proven track record of delivering results
• Strong knowledge of social media platforms, advertising tools, and analytics, especially Facebook Ads Manager and TikTok Ads Manager
• Experience with A/B testing, campaign optimization, and budget management
• Excellent written and verbal communication skills, with the ability to write compelling ad copy and reports
• Strong analytical skills and attention to detail, with the ability to interpret data and draw actionable insights
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Creative mindset and passion for digital marketing

If you have a passion for social media advertising and the skills to drive results, we encourage you to apply for this exciting opportunity.

Job Type: Freelance

Benefits:

• Casual dress
• Flexitime
• Work from home

Schedule:

• Flexitime

Supplemental pay types:

• Bonus scheme
• Commission pay

Application question(s):

• This is a freelance job, not an employment. This means we will hire you for individual projects. Are you happy with this?
• Do you have case studies of previous work? If yes, please be prepared to present these case studies at the interview.

Work Location: Remote

Statutory Executive Benefits & Governance

• Executive Health, Vision & Dental Coverage with Global Provider Options
• Corporate Pension Auto-Enrolment / 401(k) Retirement Plan with Fiduciary Matching
• Annual Discretionary Performance Incentive & Long-Term Equity Participation
• Executive Leave Allotment, Statutory Holidays & Dedicated Health Care Reserves
• US Department of Labor & E-Verify Work Authorization Sponsorship