Marketing Manager

Executive Mandate Specification

At Rosedene we pioneer early years experiences and deliver outstanding childcare to over a thousand families.

We are looking for a proactive, collaborative and creative Marketing Manager. This position is an integral part of Rosedene Nurseries to engage our existing families & employees; and attract new families.

This central role requires a skilled digital marketing person, who can build and execute exciting marketing plans; be the internal and external communicator – all focused on driving the business forward.

Responsibilities:

– Own Marketing planning (budgets, activities, timings) in-line with key company business objectives and initiatives

– Present, manage and accelerate Rosedene Nurseries Group as the leading childcare provider across North East

– Focus and delivery plan for new parent acquisition in target nurseries

– Create and support Managers in marketing activities

– Internal & External Communications; inc business updates and recruitment posts

– Delivering Marketing plans (including digital marketing activities (website, Email, SEO, social media) and reporting on channel efficiency

– Retain and strengthen brand reputation; looking for new opportunities to support; e.g NMT Awards; brand content; video; PR engagement

– Create engaging and up-to-date content for website and social media platforms

– Manage existing parents and focus on parent acquisition – including manage communications with parents and prospects

– Plan and execute the production of assets – brand content, banner, brochure, mail

– Own and organise event calendar; support Managers with events and resources

– Manage and drive partnerships with schools and community activities

– Manage and execute internal and external communications on business updates

– Provide insight to occupancy levels, with proposals to fill any gaps

Minimum Experience required:

- University degree

- 2+ years marketing B2C experience (customer marketing experience)

- Experience creating and delivering social content

- Experience in digital marketing and paid media

Our Head Office is based in Stokesley, with multiple nursery sites across the North East and North Yorkshire.

We look forward to your application.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Types: Full-time, Graduate

Benefits:

• Childcare
• Company pension

Schedule:

• Monday to Friday
• No weekends

Supplemental pay types:

• Yearly bonus

Ability to commute/relocate:

• Teesside, North Yorkshire: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 1 year (required)
• Marketing: 2 years (required)

Work Location: In person

Application deadline: 16/04/2023

Statutory Executive Benefits & Governance

• Executive Health, Vision & Dental Coverage with Global Provider Options
• Corporate Pension Auto-Enrolment / 401(k) Retirement Plan with Fiduciary Matching
• Annual Discretionary Performance Incentive & Long-Term Equity Participation
• Executive Leave Allotment, Statutory Holidays & Dedicated Health Care Reserves
• US Department of Labor & E-Verify Work Authorization Sponsorship