Gazette • Series 2026 Friday, November 13, 2026 · London & New York Verified Employers
The Transatlantic Chronicle of Executive Opportunities, Compensation & Corporate Governance
Gazette · Ledger · United States · Sales Advisor - Covent Garden - Full Time
Executive Appointment Mandate ID: EX-1008454154239

Sales Advisor - Covent Garden - Full Time

Ted Baker · 🇺🇸 London, England · ✓ Certified Corporate Entity
Compensation Bracket £19,000 - £21,226
Tenure & Discipline Executive Full-Time
Jurisdiction United States
Statutory Visa Pathway US Immigrant / H-1B
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Executive Mandate Specification

Ted’s Guide to what the Sales Advisor does around here
Ted’s Mission Statement
Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’**
Where does this role fit within Ted's Team?
The role of the Sales Advisor is to support an environment of genuine customer connection looking to maximise sales, through a high level of service and always strives to go the extra mile. Be a proud and passionate ambassador of Ted, who understands and promotes the company “Mission Statement” and “Strategy”.
Main responsibilities
People
  • A high level of team participation, working with integrity and respect for others
  • Actively drive and document your own learning to contribute to the success of the team and location
  • Be adaptable and flexible to the needs of the business in support of the team and the location
  • Collaborates with the teams in all meetings and briefings
  • Supports new hires within the team through friendly mentorship
  • Display a dedicated approach to self-awareness and self-development
  • Understand the core values and culture of Ted and reflect these in all efforts
Product
  • Use all available tools and information to keep up to date on current product and increase awareness of the product in terms of Called, Colour, Composition, Cost, Care, Cut (The 6 C’s.)
  • Follow merchandising guidelines, replenishment method and housekeeping standards to ensure that Ted is represented at the highest level
  • Demonstrate a keen personal interest in Ted and supports brand messaging
Commercial
  • Demonstrate all requirements of Ted’s School of Excellence
  • Delivering Greet, Observe, Talk, Fit, Assist, Thank (GOTFAT) with enthusiasm and consistency, understanding the impact of actions on the customer experience and sales
  • Have a good understanding the variety of customer profiles and use of sales techniques in order to build loyal customer relationships both online and offline
  • Actively seeking knowledge and taking personal ownership of achieving and exceeding location KPI’s and supporting all brand promotions and campaigns
  • Be proactive in the capture of customer data at PoS – where relevant – and understand how this actively informs customer relationship management
  • Keep yourself and customers up to date on and take an active interest in sharing Ted’s social media activity
  • Proudly support the integration of new technology in to our customer service proposition
  • Deliver a warm and memorable customer service experience
Operations
  • Follow Company policies and procedures with an ability to work unsupervised
  • Adhere to all Company health and safety procedures. Use equipment properly and report any potentially unsafe conditions to management
  • Adhere to all loss prevention measures and protect the assets of the Company by reporting any misuse or theft of Company property to management.
Ted’s Values…
  • Authentic We have the freedom to be our ‘best self’, being true to ourselves and others
  • Kind We try to do the right thing: for each other, our communities, our planet and for Ted
  • Curious We are hungry to explore, innovate and think differently
  • Courageous We have the confidence to be brave, have fun and discover the unexpected
  • Inclusive We embrace and respect individuality and celebrate difference & diversity


Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.

Statutory Executive Benefits & Governance

  • Executive Health, Vision & Dental Coverage with Global Provider Options
  • Corporate Pension Auto-Enrolment / 401(k) Retirement Plan with Fiduciary Matching
  • Annual Discretionary Performance Incentive & Long-Term Equity Participation
  • Executive Leave Allotment, Statutory Holidays & Dedicated Health Care Reserves
  • US Department of Labor & E-Verify Work Authorization Sponsorship
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